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In April 2021, on the peak of Net 3 Mania, Sega was one of many largest corporations to pledge its future to the rip-off that was “play to earn”. Now, simply two years later and after the ass has utterly fallen out of that market, Sega has had a change of coronary heart.
As we wrote on the time, in a story with the headline ‘Sega Wants To Sell NFTs, Can Fuck Right Off’:
Sega Japan introduced earlier right this moment that it will likely be stepping into the NFT enterprise, partnering with (and shopping for a stake in) an organization known as Double Soar Tokyo, with plans to not solely promote character-related tokens, however NFTs in future video games as nicely.
The announcement is skinny on particulars, however as Pocket Gamer experiences, Sega hopes this “would be the begin of a sequential growth into a wide range of content material, together with IPs presently in improvement and new IPs to be launched sooner or later.”
These plans are actually principally executed for. In an interview with Bloomberg, Sega’s co-Chief Working Officer Shuji Utsumi has mentioned the corporate will now “withhold its largest franchises from third-party blockchain gaming initiatives to keep away from devaluing its content material”, and also will be “shelving plans to develop its personal video games in that style not less than for now”.
“We’re trying into whether or not this know-how is actually going to take off on this business, in spite of everything”, Utsumi informed the location, including that whereas its “largest franchises” are off the desk, “lesser recognized” properties like Three Kingdoms and Virtua Fighter will nonetheless be seeing some NFT tie-ins, albeit from third-party suppliers.
His greatest quote, nonetheless, is the place he bluntly says “The motion in play-to-earn video games is boring. What’s the purpose if video games aren’t any enjoyable?” My man, we had been telling you that in 2021, glad you lastly got here round.
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